Strategy & Experience
When handled correctly, highly
complex environments can
offer endless sources of
information waiting to be
transformed into knowledge
We guide people through turbulent waters within which lie game-changing solutions, ideas and competitive advantages. Our Design Thinking method allows us to tackle problems.
by combining critical, creative and practical thinking, constellating global networks of remarkable people: our own perpetual source of trans-disciplinary synergy.
We help organizations to navigate and innovate in complex and uncertain environments. We use design thinking methodologies to solve problems, exploit business opportunities and generate new value for people, communities and our environment.
We design from within the organization to the outside incorporating the different dimensions and layers of the entire experience system. The transformative solutions we provide are born from a cosmic perspective, transdisciplinary thinking, human research, and creative methods based in business rationale and people centered design.
We believe that people and their environment should be at the core of any business strategy, and the new agenda is to always put them, whether users, customers or employees, at the heart of the business purpose. We support organizations to understand, empathize, design and relate to the people who are most valuable to them. We identify what provides motivation and how personal ambitions can be aligned with the organizational dynamics.
It is no longer enough to be able to talk about your product or even about your customers' needs. To provide differentiation and position the brand as a trusted resource, we must think about all the actors of the system, their needs and emotions in a multi-dimensional approach. In the same way that the conversation is no longer about the brand (or the product), but about your users, customers and collaborators and their direct and indirect needs. Through the generation of strategic content we mobilize, build bridges and design interactions between all the agents of the organization system.
Experience is a holistic system of interactions in different planes (human, territorial and virtual) and every part of it matters. As a result these connections create unique experiences that bring brands to life. Mapping the entire journey, from planning to post-service, is essential to offer a consistent and coherent experience. We address every aspect of design and implementation across diverse fields responding to one and unique purpose.
Workshops & talks
Education is not about furnishing us with the knowledge about the world, it’s educating our perception of the world and opening our eyes to new opportunities. It’s not about one single approach, perception is built on different stories through different persons.
We run creative and people-centered workshops and give engaging talks on diverse topics related to our fields of expertise.
raíz3 strives to reconnect to what’s real. We look to reconnect the missing link between humans and nature creating experiences that embrace biodiversity and transversal relationships.
We work with curated synergy. This allows us to access the realms of transdisciplinarity, the space created between different disciplines yet unexpectedly self-governed. The intersection between independent vectors: a fertile estuary in which saturated information decants into knowledge.
The world has spiralled into such acceleration that the only way of providing conscientious yet effective solutions is through curated synergy.
We bring together organizations, systems and individuals, together drawing constellations on a star-studded sky.
We firmly believe this ability is the ultimate game-changer.