Experience
Cementerio Nuestros Parques
Challenge:
To generate a culture of care and community sense with the visitors to the Parque cemeteries.
Solution:
Creating a Value Proposal and corporate narrative from field research and data analyses, that connected the history and growth of park cemeteries as spaces for personal and collective connection in vulnerable zones. A Masterplan Design for the parks and service solutions for building bonds with clients and communities.
File
Name: Value proposal and Experience design for Cementerios Nuestros Parques.
When: 2017.
Where: Santiago.
Team: Capital Advisors, Nuestros Parques, raíz3.
#valueproposal #strategicnarrative #experiencedesign #servicedesign #community #brandidentity #masterplandesign
When: 2017.
Where: Santiago.
Team: Capital Advisors, Nuestros Parques, raíz3.
#valueproposal #strategicnarrative #experiencedesign #servicedesign #community #brandidentity #masterplandesign
