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Narrative

Universidad Adolfo Ibáñez

Challenge:

Translate the UAI’s strategic vision into a value offering that’s distinctive and actionable in order to attract the best students.

Solution:

Building a strategic narrative for the Liberal Arts Core Model as well as messages for generating commitment and adherence to the educational model in relevant audiences.

File:

Name: Universidad Adolfo Ibáñez, Liberal Arts Core Model Integration.
When: 2016.
Where: Santiago, Viña del Mar.
Team: UAI, raíz3.
#strategicnarrative #systemicapproach #education