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Experience

Hotel Cabo de Hornos

Challenge:

How do we project the trajectory of a heritage place, making visible its essence and contributions to Punta Arenas, Antartica and Patagonia?

Solution:

We designed a new experience for the hotel’s reopening. A design connected from beginning to end, that organized its spatial, digital, personnel and content dimensions to occupy what was essential for its guests, travelers and local community. We created ‘Faro’, the hotel’s restaurant, an iconic space in Punta Arenas that showcases the Cabo de Hornos brand’s identity.

File

Name: Hotel Cabo de Hornos, Comprehensive experience design
When: 2021.
Where: Punta Arenas.
Team: Hoteles Australis, raíz3.
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