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Coppelia Experience Manual


The manual establishes common criteria for brand experience solutions on spatial, people and content levels; in the factory, distribution, stores and communications, complying with the vision, value proposal and design values of a brand that has a long tradition in Chile. It contains a series of tools that seek to facilitate and guide decision-making and design principles in the experience.


Name: Coppelia Experience Manual.
When: 2018.
Where: Chile.
Team: Coppelia, raíz3.
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